RENÉ HÉLÈNE
GRAPHIC DESIGN, ART DIRECTION, MUSIC, VIDEO EDITING, LYRIC VIDEO, WEB DESIGNGraphic design and creative direction for musician René Hélène.
René Hélène is a New York based indie pop artist making music inspired by the afterparty, the lonely walk home, and unreciprocated texts from your ex. For the promotion of her single Everywhere, we introduced a new branding universe, with tailored visuals and design assets. As René continues to grow and evolve as an artist, we continue further discuss the visual world the artistry lives in.
Inspired by the streets and clubs of Manhattan, the website’s heading is based on the classic discount stores that many New Yorkers are familiar with. We combined this with a flashing background to mimic the feeling of being near a club, but not quite in it. The rotating CD’s add a fun, interactive touch that allows users to explore René’s discography.