4VLRS

BRANDING, 3D, POSTER DESIGN, PERSONAL PROJECT [11.2023]

How can we destigmatize and empower sexual healthcare through branding?

Healthcare branding finds itself with multiple pitfalls — stoicism and a highly corporate identity make it feel inaccessible, especially to younger healthcare users. I faced this dilemma head-on — the solution? Make it super queer, weird, and convenient. In order to combat the stodge of traditional healthcare, I concepted the healthcare brand “4LVRS,” inspired by the queer community. With this, I utilized a fleshy pink as primary color to invoke both the feeling of skin, femininity, and faded magazine pages. Another major visual element are vintage queer & erotic magazines. This was used not just to foster queer visibility but also explicitly display sexuality.

The premise of 4LVRS is for users to easily order 4 different sexual health and wellness products — this can span from at-home STD tests, PrEP, condoms, tampons, etc. — delivered to their door that makes it both discreet and easy to track! Discreet, accessible, and stylish sexual healthcare 4EVERYONE.

Point icon used in webpage mockup created by Gerardo Martín Martínez.
Queering by Adam Naccarato