JARED WING
BRANDING, WEB DESIGN, PERSONAL PROJECT
Creative direction and visuals for music artist Jared Wing.
Jared Wing is a project that explores the sonic landscape of pop, RnB, and electronic music. The ethos of Jared Wing is Anti Alias, which is defined by Wikipedia as
“digital signal processing... spatial anti-aliasing is a technique for minimizing the distortion artifacts (aliasing) when representing a high-resolution image at a lower resolution. Anti-aliasing is used in digital photography, computer graphics, digital audio, and many other applications.”
This has been re-interpreted as the upscaling of images to find the big picture, but softening hard edges. The act of anti aliasing attempts to minimize the distortion, but in doing so brings it out even more. It’s digital distortion meets the organic feeling of blurring. It’s obvious, but aware — eerie and familiar all at once.