Friends With Benefits BRANDING, CREATIVE DIRECTION, LOGO DESIGN, GRAPHIC DESIGN, ILLUSTRATION, MOTION DESIGN, 3D [2.2024]
Mixing NSFW humor with SFW sensibility.
“Friends With Benefits” is a social network connecting users with company discounts in public and private groups. Created during my time at Shortcuts, I was given nearly full creative freedom for branding this project from the ground up. The limitations given were that of the color palette choice, website layout, and typeface choices.“Friends With Benefits”captures a youthful professional audience that understand the campness of sexual imagery within marketing.The campaign was driven by digital online presence - most of the materials created are for social media, with motion design providing eye-catching visuals. As an app focused primarily on finance, balancing the risk of innuendo and conventionality was a primary concern with the development team — the final product ended up utilizing innuendo as a vessel to explain the purpose of the application instead of taking away from the overall meaning.