4VLRS
BRANDING, 3D, POSTER DESIGN, PERSONAL PROJECT [11.2023]How can we destigmatize and empower sexual healthcare through branding?
Healthcare branding finds itself with multiple pitfalls — stoicism and a highly corporate identity make it feel inaccessible, especially to younger healthcare users. I faced this dilemma head-on — the solution? Make it super queer, weird, and convenient. In order to combat the stodge of traditional healthcare, I concepted the healthcare brand “4LVRS,” inspired by the queer community. With this, I utilized a fleshy pink as primary color to invoke both the feeling of skin, femininity, and faded magazine pages. Another major visual element are vintage queer & erotic magazines. This was used not just to foster queer visibility but also explicitly display sexuality.The premise of 4LVRS is for users to easily order 4 different sexual health and wellness products — this can span from at-home STD tests, PrEP, condoms, tampons, etc. — delivered to their door that makes it both discreet and easy to track! Discreet, accessible, and stylish sexual healthcare 4EVERYONE.